Real Business Analysis That Actually Works

We've spent twelve years figuring out what makes Australian businesses tick

Started in a cramped office in 2013, we've grown into something we're genuinely proud of. Not because we're flashy or promise miracles, but because we help business owners understand their numbers in ways that make sense.

340+ Businesses Analysed

12 Years Experience

95% Client Retention

Business analysis workspace showing financial reports and data visualization tools

2013

Foundation

Started with basic bookkeeping reviews for local Wagga Wagga businesses

How We Actually Started

Look, we didn't set out to revolutionize anything. Back in 2013, I was just frustrated with how complicated financial analysis seemed to be for small business owners. Everyone was either offering cookie-cutter solutions or charging enterprise prices for basic insights.

So we started simple. Really simple. We'd sit down with cafe owners, electricians, and retail shop managers — people running real businesses with real problems. Instead of drowning them in jargon, we focused on answering one question: "What do these numbers actually mean for my business?"

                                "The moment we stopped trying to impress people with complex charts
                                and started having normal conversations about their business,
                                everything changed."
                            

— From our 2018 annual review

By 2016, word had spread. We were working with manufacturing companies in Albury, service businesses in Bathurst, and even some Melbourne startups who'd heard we actually explained things in English instead of accounting-speak. That's when we realized we weren't just doing bookkeeping anymore — we were teaching business owners how to read their own stories through their financials.

Today, we work with businesses across NSW and Victoria. Some have been with us for eight years now, which tells us we must be doing something right. We're still based in Wagga Wagga because, honestly, it keeps us grounded. When you're explaining cash flow to a local hardware store owner, you can't hide behind fancy presentations — it either makes sense or it doesn't.

We believe every business owner deserves to understand their own numbers without needing an accounting degree. That simple idea has shaped everything we do for over a decade.

Real Expertise, Real Results

We're not trying to be everything to everyone. These are the areas where we genuinely excel.

Cash Flow Analysis

We help you predict and manage cash flow patterns. Not just what happened last month, but what's likely to happen next quarter and what you can do about it.

Profit Centre Analysis

Which parts of your business actually make money? We break down revenue streams and cost centers to show you where your real profits come from.

Regulatory Compliance

Australian business regulations change constantly. We keep track so you don't have to, ensuring your financial practices meet current requirements.

Financial Planning

Realistic budgets and forecasts based on your actual business patterns. We focus on achievable growth rather than wishful thinking.

Elisabeth Nordström

Senior Financial Analyst

Elisabeth joined us in 2017 after spending six years with mid-sized accounting firms in Sydney. She specializes in manufacturing and retail business analysis, with particular expertise in Australian compliance requirements. What sets her apart? She actually listens to what business owners are trying to achieve, then builds analysis around those real-world goals.

CPA Australia Business Analysis Compliance Specialist 8+ Years Experience

qabonifyrvia